الوعي باستخدام وسائل الدفع عبر بطاقات الائتمان في ضوء مستحدثات الصيرفة الإلكترونية وعلاقته بالقدرة على التحكم في السلوك الشرائية لدى المرأة العاملة

الملخص EN

The current search aimed mainly to reveal the nature of the relationship between awareness of using payment methods via credit cards in light of the development in electronic banking and controlling the purchasing behavior of working women; where the data were met by the application of the research tools represented in (general data form awareness of using payment methods via credit cards in light of the development in electronic banking questionnaire-controlling the purchasing behavior of working women questionnaire) on an intentional sample of (113) working wife residing in an integrated families and belong to different socio-economic levels.

this research followed the descriptive analytical method, and by performing appropriate statistical analyzes using spss program to draw conclusions the search resulted in a set of results the most important of which were: there were a positive statistically significant correlation between awareness of using payment methods via credit cards in light of the development in electronic banking (dimensions-total score) and controlling the purchasing behavior of working women (dimensionstotal score), also there were statistically significant differences between the mean scores of the research sample in awareness of using payment methods via credit cards in light of the development in electronic banking (dimensions-total score) and controlling the purchasing behavior of working women (dimensions-total score) in favor of the longest period to use credit cards, oldest age group, higher educational level, lowest monthly salary, and there were no statistically significant differences between the mean scores of the research sample in each of awareness of using payment methods via credit cards in light of the development in electronic banking (dimensions-total score) and controlling the purchasing behavior of working women (dimensions-total score) according to shopping styles except for awareness of debet installment witch came in favor of big moles.

as it turns out awareness of debet installment was the most influential variable in explain the variation in controlling the purchasing behavior of the research sample.

the researcher suggested a number of recommendations directed to individuals, educational institutions and the banking sector which explains some preventive, curative and indicative measures to raise the level of awareness of credit cards, and consolidation of controlling an individual's purchasing behavior.