تحليل أثر المتغيرات الوسيطية في نموذج المعادلات البنائية باستخدام طريقة Bootstrapping: دراسة حالة أثر الرضى والثقة على ولاء زبائن شركة موبيليس لاتصالات الهاتف النقال بالجزائر

الملخص EN

This study Discussed the use Bootstrapp in the mediation analysis context; new procedures have been adopted by providing more accurate alternatives, this research has analyzed the impact of Customer satisfaction and trust on Mobilis' customers loyalty (CL), and highlighted the indirect influence of mediation size.

The survey conducted by the researchers has confirmed the impact of customers Trust (CT) as a mediator, a partial mediation between Customer satisfaction and costumers' loyalty has been founded.