أثر استخدام الخدمات الإلكترونية في تحقيق القدرة التنافسية للسياحة في المملكة العربية السعودية: دراسة حالة على فنادق الخمس نجوم في مدينة الرياض

الملخص EN

The aim of the current research is to identify the impact of using electronic services and competitive strategies in the tourism industry in the kingdom of Saudi Arabia (a case study on five-star hotels in the city of Riyadh), and to achieve this goal, the researcher relied on the use of a questionnaire distributed to a sample of (106) managers and deputy directors of the main departments in (7) five-star hotels in Riyadh.

the research assumed that there is a statistically significant relationship between electronic services with its dimensions (e-services efficiency, e-services effectiveness) on both the focus strategy, excellence strategy, cost strategy and hotel competitiveness.

five star hotel in Riyadh.

the research reached a set of results, including the high level of awareness of the study sample of the importance of using five-star hotels in the city of Riyadh for electronic services, and its positive effects on the level of performance efficiency in those hotels, and the more five-star hotels in the city of Riyadh increase the electronic services they provide.

also, the higher the efficiency of the focus and excellence strategies used, and the cost strategy, as well as the greater the competitiveness of those hotels and the lower the cost they bear in return, which leads to raising the level of performance efficiency for the hotel sector in particular, and the tourism sector in general, and achieves the benefit of tourism in the kingdom of Saudi Arabia.

tourism development targeted by vision 2030, and the research recommends the need for government and private agencies working in the hotel and tourism sector to clarify the importance of using electronic services, and their usefulness in increasing the competitiveness of hotels.