Factors affecting customer intention toward counterfeit brands: the mediating role of attitudes
العناوين الأخرى
العوامل المؤثرة في النوايا الشرائية تجاه العلامات المقلدة: الدور الوسيط للاتجاهات
المؤلف
المصدر
Journal of Alexandria University for Administrative Sciences
العدد
المجلد 59، العدد 2 (31 مارس/آذار 2022)، ص ص. 1-55، 55ص.
الناشر
تاريخ النشر
2022-03-31
دولة النشر
مصر
عدد الصفحات
55
التخصصات الرئيسية
الموضوعات
الملخص EN
The main objective of this study is to investigate factors that potentially affecting customers' attitudes and intention to purchase counterfeit genuine brands.
These factors include social risks, religiosity, value consciousness, face consciousness and materialism.
To achieve this objective a questionnaire was administered with a convenience sample of 493 respondents from Lebanon.
Mediation analysis was conducted to investigate the role of attitudes as a mediator.
Data analysis process didn't support that both social risks and religiosity negatively affect customer's attitudes and intention to purchase counterfeit genuine brands.
Also, it didn't support that value consciousness positively affects customers' attitudes and intention to purchase counterfeit genuine brands.
the findings support that face consciousness negatively affects customers' attitudes and intention to purchase counterfeit genuine brands while materialism positively affects customers' attitudes and intention.
Finally, the outcomes didn't support that attitudes play a mediating role among social risks, religiosity, value consciousness and customers intention while it is support that they play a mediating role among face consciousness, materialism and intention.
The study outcomes benefit genuine brands marketers and government public policy makers to inspire customers to buy genuine brands and encounter the threats of counterfeit products.
This research is considered as a pioneering study in analyzing customers' attitudes and predicting their behaviors to buy counterfeit genuine brands.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Ali, Ala al-Din Abbas. 2022. Factors affecting customer intention toward counterfeit brands: the mediating role of attitudes. Journal of Alexandria University for Administrative Sciences،Vol. 59, no. 2, pp.1-55.
https://search.emarefa.net/detail/BIM-1392073
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Ali, Ala al-Din Abbas. Factors affecting customer intention toward counterfeit brands: the mediating role of attitudes. Journal of Alexandria University for Administrative Sciences Vol. 59, no. 2 (Mar. 2022), pp.1-55.
https://search.emarefa.net/detail/BIM-1392073
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Ali, Ala al-Din Abbas. Factors affecting customer intention toward counterfeit brands: the mediating role of attitudes. Journal of Alexandria University for Administrative Sciences. 2022. Vol. 59, no. 2, pp.1-55.
https://search.emarefa.net/detail/BIM-1392073
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1392073
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر