دور التسويق الإلكتروني في تحقيق الميزة التنافسية للبنوك المحلية: "دراسة تطبيقية على البنوك المحلية بمنطقة عسير في المملكة العربية السعودية"

الملخص EN

This study aimed to extend the understanding of the role of e-marketing in achieving the competitive advantage of local banks in the Kingdom of Saudi Arabia.

According to the sixteenth report issued by General Statistics Authority for the year 2018 related to the Asir region, there is (128) banks working in Asir region with an average number of (9) employees.

The total average of the employees of the banks on which the study is based is (1150) employees, with a random sample of (150) participants in this study representing 13% of the total average banks' employees in Asir region, which is a scientifically acceptable percentage.