Crucial contingencies and its effect on innovation ambidexterity: the bureaucracy as a mediator variable field study at zain company for communication

الملخص EN

The main objective of this study is to investigate the impacts of crucial contingencies on innovation ambidexterity and show the role of bureaucracy as a mediating variable.

The other main objectives are concerned to define crucial contingencies' applications in the innovation ambidexterity, in addition to testing the significance of the relationship between levels of emergency situations and creative ingenuity and show the role of bureaucracy as a mediating variable on a target sample of Zain Telecom Company.

The methodology of study is supported by an interview with clients and employees of the company.

Their number reached (302) out of (312) respondents, representing (97% ) in the company.

The program (SPSS) & (Smart PLS) was relied upon to perform the statistical analysis of the research questionnaires.

The most important results that were reached were the importance of the crucial contingencies variable as it reflects the quality of the administrative system and overcoming the deviation in innovation ambidexterity by mediating bureaucracy, which is the basis of organizational design through the main hypotheses adopted for this purpose.