التسويق الإقليمي بين الرؤية الاستراتيجية والمقاربة الميدانية: دراسة في الاستهداف، التموضع والقيمة المدركة

الملخص EN

In a highly competitive context, the regions and cities of the world are increasingly relying on territorial marketing and the regional brand to ensure their attractiveness with good image management, making territorial marketing a major tool in serving regional groups and embodying sustainable development, which is the slogan of the new millennium.

Through this scientific paper, we seek first to draw some conceptual limitations related to the concept of territorial marketing as a practical approach to promoting regions such as neighborhoods, cities and countries.

Secondly we aim to present territorial marketing as a strategic vision towards achieving the development and prosperity of the regions by increasing the attractiveness of the latter as an excellent tourist destination