دور العلامة التجارية في زيادة الحصة السوقية : دراسة استطلاعية لآراء العاملين في مول 1: 10 في مدينة الموصل

الملخص EN

The current research aims to clarify the role of the Brand in increasing the Market share, because the Brand is of great importance in the minds of the consumers who go to the markets and choose the distinct brand of products.

There is a wide spread of the diversity of brands in the stores of the city of Mosul in particular, and the cities of Iraq in general, and a number of hypotheses were formulated, the most prominent of which were: There is a correlation and a significant effect between the brand and the market share at a significant level of 0.05, and the workers in 1: 10 Mall were selected.

As a survey sample for research, numbering (30) workers, and statistical tools and measures were used by analyzing the data of the questionnaire form according to the SPSS Ver.24 programming, and the research reached a number of conclusions, most notably: The brand has a major role in attracting and attracting consumers to buy food products, Among the most prominent recommendations were: the need to encourage consumers to purchase products with discreet brands that are not imitated, or counterfeit, as well as the interest of stores in the brand It is a source of promotion, profitability and gaining new customers.