دور الأنشطة الاتصالية لأخصائي العلاقات العامة بالجامعات المصرية و علاقته بتحسين صورتها الذهنية لدى الطلاب الوافدين

الملخص EN

The problem of the study appear in the general performance of some universities and academic institutions do not appear on the public relations efforts to various activities, and also public relations are not directed to students and scholastic, whether citizens or expatriates, and does not give sufficient attention to the various communications activities for example (the celebrations of new students in most of the Egyptian universities), and that the Department of media and public relations is the Advisory Committee assigned to that, it is the responsibility of the public relations professionals represented in the burden of the visibility of the university, academic and artistic activities and efforts by public relations specialists to improve the mental picture of the League of Arab students, and the promotion of performance and quality of services, and proficiency and effectiveness and efficiency?.

The sample size of the study was 400 respondents from international students studying in Egyptian universities.

The most important results of the study, Reasons for incoming students choosing to study in Egyptian universities, and my scholarship item came in the first place, with its frequency reaching nearly half of the Watchtower with 49.5%.

Ranking in second place, the item "Ranking the type of study I desire in Egypt" by 41.8%.

The most important sources that international students rely on to obtain sufficient information to study in Egyptian universities, the Internet component ranked first, with 41.5%, and "relatives who studied in Egypt" ranked second with 39.7%, and "satellite channels ranked" third, at 34.5%, newspapers and magazines ranked fourth, with 23.5%.