ضمان تفضيلات الزبون من خلال التقمص العاطفي لمقدم الخدمة بالإعتماد على الدور الوسيط للإرتباط العاطفي للزبون : منظور متعدد المستويات

الملخص EN

The current study aims to investigate the possibility of Ensuring customer patronage through the service provider empathy and meditation of the customer attachment.

The study was applied to a sample of patients in private hospitals in Babylon Governorate.

The study required the use of the multi-level approach using the MPlus program, 5 after the formulation of the study criteria based on the previous studies.

The study found that there is an important role for the empathy of the health service providers of doctors in strengthening the psychological ties of patients with doctors, thus contributing to ensuring their patronage for the same doctors without switching to others for treatment.

Therefore, the study recommended that doctors seek to strengthen their cognitive and interactive abilities to understand the needs of patients in order to maintain their relationship with them.