أثر أبعاد الريادة المصرفية في تحقيق الميزة التنافسية : دراسة ميدانية من وجهة نظر العاملين في المصارف التجارية في محافظة الكرك

العناوين الأخرى

The impact of banking entrepreneurship dimensions on achieving the competitive advantage : empirical study from the perspective of those employees in the commercial banks in al-Karak governorate

مقدم أطروحة جامعية

القروم، ربا عاطف

مشرف أطروحة جامعية

القطاونة، أيمن سليمان زامل

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2019

الملخص الإنجليزي

The purpose of this study was to analysis the impact of banking Entrepreneurship dimensions on achieving the competitive advantage from the perspective of employees in the commercial banks in Al-Karak governorate.To achieve the objectives of the study , aquestionnaire was developed for the purpose of data collection , The questionnaire was distributed to the entire population of ( 175 ) employees where ( 168 ) response has been retried , which representing ( 96% ) of the entire study population, the study use in the analysis of the study data descriptive statistics and SPSS.16.

The study revealed that there is a high positive impact for organizational flexibility as one of the banking Entrepreneurship dimensions on achieving the competitive advantage, while the results showed that there is a low impact for entrepreneurial culture as one of the banking Entrepreneurship dimensions on achieving the competitive advantage.

Based on the results, the study recommended the Jordanian commercial banks should to the appropriate training for their staff in order to enable them to move away from the usual way of thinking and create new ideas to make advantage of the available environmental opportunities and detect the surrounding environment in a manner that enable those banks to face challenges and achieve their goals in relation to profits, survival, development and competition.

التخصصات الرئيسية

إدارة الأعمال

عدد الصفحات

84

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

العربية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-1402749