تكلفة الجودة و دورها على التنافسية السعرية للمنتج الجزائري عند التصدير : دراسة حالة مؤسسة CAB

الملخص EN

This study aims to examine the extent to which the Algerian industrial establishment controls the pricing of its products, while achieving the level of quality required to enter foreign markets, In order to take note of this issue, we raise the following problem: Does the Algerian establishment depend on methods for estimating the cost of its quality this study aims to clarify the impact of the cost of quality on product pricing and competitiveness, dependent on an analytical and descriptive approach to cover the theoretical aspects of this study and a quantitative analytical approach to presenting data based on a comparison of various tables and graphic curves, through a case study of the CAB Foundation as a sample for this study.

This study concluded with a number of results, including that the Algerian company is sufficiently aware of the importance of estimating quality costs, but it is still far from controlling it, which makes it struggle to market its products externally.