جودة الخدمات المصرفية كمدخل لتحقيق رضا الزبون : دراسة حالة بنك (CNEP)‎ : وكالة قالمة

الملخص EN

This study aimed to identify the role of the banking services quality in achieving the satisfaction of CNEP customers at the agency of Guelma.

to achieve this objective, the two researchers prepared a questionnaire that was distributed to a random sample of (100) participants from the study community, where this datas were analyzed by the SPSSV20 programme.

this study found a statistically significant positive correlation between indicators of the banking services quality and the satisfaction of CNEP customers.