القسم موجه حجاجي في خطب و وصايا عصر ما قبل الإسلام

الملخص EN

Guidance is one of the best ways to influence others, and It is an effective graphic mechanism to achieve influence on the recipient, and the alliance is one of the mechanisms of guidance, which represents an effective force in achieving the goals and demands and directing the texts to serve the speaker's desire and the importance of this research approach studying the alliance as a wave of arguments in the speeches and commandments of the Pre- Islamic era.

Especially since the oath and the oath were among the things that the Aradhered to, so they document their words and achieve their demands by excite the recipient.

The concept of guidance and its importance and the types of directives and the difference between them in directing texts and influencing the recipient and their ability to achieve communication, then the concept of oath, its characteristics, its persuasive argumentative power, its argumentative factors, and its relationship to the station.

Indicating the extent of the impact of this on the recipients of their different levels and explaining the most important challenges facing the text maker to achieve his desired goal.

The study concluded that the sermons and commandments in the pre-Islamic era represented a clear picture of the life of the Arand their ability to employ their linguistic mechanisms to serve their goals, especially those closely related to their life matters such as the oath.

Which they employed as a guide to the joints of their texts because of their knowledge of its influencing, emphasizing and perceptive properties They are effective in guiding and persuading