استخدام ممارس العلاقات العامة الرقمية في إدارة أزمة كوفيد(19)‎: موقع الفيسبوك انموذجا

الملخص EN

The study aims to identify the use of digital public relations practitioner in managing the crisis of Covid (19).

A dynamic characterized by continuous change and facing various challenges.

The need for digital public relations to communicate effectively with the public has emerged, using various tools and means, especially to deal with health crises.

It is concerned with several roles to form a link between these institutions and the public, and thus seeks to combat rumors surrounding the institution to adopt A good reputation for the institution with the public, so health institutions are in constant need of digital public relations activities all over the worldThe survey method was used, which is one of the most widely used methods in the fields of media studies, which allows collecting data about the research community to study its reality and achieve its goals.