Craftsmen and the formation of the virtual identity on Facebook as a model : in the light of a socio-organizational view

الملخص EN

Craftsmen seek to preserve their professional Identity, through their diverse practice of the craft activity, using different ways, among which was the use of the new technologies such as the social media that became lately widespread, like Facebook, which is considered a social, communicational and interactive entity, that produced a virtual community, in which it was formed the virtual identity that received a great attention, especially in the sociological field.

Thus, this research paper aims at showing the way of the virtual identity formation, for the craftsmen on Facebook, because the latter is the most used, especially in the field of crafts.