The evolution of viral marketing transactions during the pandemic corona period

الملخص EN

The aim of this research was to analyze the atrocious speed experienced by the phenomenon of the marketing virus between the academic studies and its strategic application by companies.

Based on the analytical approach of the content, the paper has raised a main question, which is “what are the most crucial viral marketing methods that can be adopted in the span of Corona? ”.

The paper came to the following denouement, which is the need for the institution to restraint the marketing virus and its control over the websites through which its image can be disturbed, especially in light of the current crisis (Covid 19 crisis).

It would have been more convenient for the institutions to adopt the viral marketing to build vigorous relationships with the current and potential customers in order to value the mental image of their products or bolster them through a high integration strategy.