The impact of buyer shopping orientations and demographic factors on the purchasing for different product types-in the context of online shopping

العناوين الأخرى

تأثير توجهات تسوق المشتري على الشراء لأنواع مختلفة من المنتجات-في سياق التسوق الإلكتروني

المؤلف

Hamad, Hasibah Salim

المصدر

ZANCO Journal of Humanity Sciences

العدد

المجلد 25، العدد 6 (31 ديسمبر/كانون الأول 2021)، ص ص. 272-283، 12ص.

الناشر

جامعة صلاح الدين قسم النشر العلمي

تاريخ النشر

2021-12-31

دولة النشر

العراق

عدد الصفحات

12

التخصصات الرئيسية

إدارة الأعمال

الملخص EN

This study examines the impact of buyer shopping orientations and demographic factors on the purchasing for different product categories in the context of online shopping.

To validate the study conceptual framework this research employs quantitative -method research in order to achieve the highest possible validity and reliability of the results.

The quantitative data presented in this study were collected from an e-survey of consumers in the Kurdistan region/ Iraq using a self-administered questionnaire.

This method was chosen, due to the fact that it is time and cost efficient compared to other distribution methods (Aaker et al.

2006).

The sample consisted of 300 responses and was collected among consumers in the Kurdistan region/ Iraq.

Structural equation modelling (SEM) was utilised to analyse the data collected.

The findings show that the purchasing preferences vary by product category.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Hamad, Hasibah Salim. 2021. The impact of buyer shopping orientations and demographic factors on the purchasing for different product types-in the context of online shopping. ZANCO Journal of Humanity Sciences،Vol. 25, no. 6, pp.272-283.
https://search.emarefa.net/detail/BIM-1413454

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Hamad, Hasibah Salim. The impact of buyer shopping orientations and demographic factors on the purchasing for different product types-in the context of online shopping. ZANCO Journal of Humanity Sciences Vol. 25, no. 6 (2021), pp.272-283.
https://search.emarefa.net/detail/BIM-1413454

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Hamad, Hasibah Salim. The impact of buyer shopping orientations and demographic factors on the purchasing for different product types-in the context of online shopping. ZANCO Journal of Humanity Sciences. 2021. Vol. 25, no. 6, pp.272-283.
https://search.emarefa.net/detail/BIM-1413454

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes bibliographical references : p. 282-283

رقم السجل

BIM-1413454