واقع استخدام المزيج الترويجي الإلكتروني في قطاع السياحة : دراسة ميدانية على مكاتب السفر و السياحة في مدينة بنغازي

الملخص EN

This research aims at identifying the actuality of e-promotion mixture for travel and tourism agencies in Benghazi.

To achieve the main objective of this research, the researchers based mainly on the descriptive, analytical method, where they used the questionnaire form as a tool for collecting the data required through comprehensive survey.

The participants of this study reached 65, representing all travel at tourism agencies.

The findings of the research revealed a usage for the elements of e-promotion at travel and tourism agencies in Benghazi; but with various rates.

Also, the findings revealed that the personal e-selling is the most commonly used, followed by e-advertisement and the e-public relationships respectively.

The researchers recommend the necessity of publicizing the significance of e-promotion through identifying its pros, the opportunities it offers, and the spread of its use.