الابتكار كمتغير وسيط : بين إدارة المعرفة التسويقية و تنافسية المؤسسة

الملخص EN

This research aims to study the impact of the Marketing Knowledge Management dimensions, which are represented in creation, motivation, storage, distribution and application on the competitiveness of a BADR bank with the innovation as an intermediate variable.

Data was collected by distributing a questionnaire to a non random sample of 76 employees in the bank.

In order to test the study hypotheses, the Statistical Package for Social Science Program (SPSS V25) and AMOS V21 were used.

The results showed that no indirect significant effect between the marketing knowledge management dimensions and the competitiveness of a BADR bank with the existent of innovation as an intermediate variable.

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