الموضة، التقليد و مدى تأثيرهم على السلوك الطلابي في الجامعة : دراسة حالة طلاب قسم علوم تجارية "ذكور" جامعة طاهري محمد الجزائر

الملخص EN

The study aimed to identify the role of Islam in marketing Green and Rights Protection Consumer through marketing channels The researchers used the inductive analytical approach to determine the relationship between the variables of the study, which are the sources of Islamic law with its basic branches and jurisprudence as an independent variable and the Islamic marketing mix and methods of protecting consumer rights as dependent variables the results of the study showed the legal and contractual rooting of green marketing methods, befitting With human dignity, and protect the consumer from all that negatively affects him, as the results showed that there is a rooting of a green marketing approach in Islamic thought, the study recommended enriching the field of marketing Islamic with more research and studies, in addition to launching electronic platform for assembly and documentation Islamic intellectual studies in the field of marketing.