التسويق عبر المنصات الرقمية كاستراتيجية لتعزيز أداء الوكالات السياحية نحو تنشيط السياحة الجزائرية : دراسة ميدانية لعينة من الوكالات السياحية لولايتي عنابة و قالمة

الملخص EN

The study aimed to determine the importance of marketing through digital platforms as a strategy for improving the performance of tourism agencies towards the revitalization of Algerian tourism.

The data were collected from a random sample of 120 executives in tourism agencies by means of a questionnaire designed for this purpose, to empty and analyze the questionnaire.

statistical analysis software (SPSS) was used.

the results of the study indicate the contribution of tourism agencies in the revitalization of the tourism movement in Algeria through : increasing the market share of agencies in the tourism services market, development of tourism services provided, activation of the tourist destination promotion strategy.