دور نظام الاستخبارات التسويقية في تفعيل سياسة الترويج لمؤسسة كوندور ببرج بوعريريج

الملخص EN

The study aims to identify the contribution of the marketing intelligence system in activating the promotion policy of the condor foundation in Bordj Bouarreridj.

to achieve the objectives of the study, a questionnaire was designed and distributed to a sample of managers in the institution of 35 questionnaires, and 30 questionnaires valid for analysis and study were retrieved, where the statistical package in social sciences SPSS was relied on to analyze the data.

the study concluded that there is a positive relationship between the marketing intelligence system and the activation of the promotion policy of the foundation under study.