المسؤولية الاجتماعية للتسويق بقطاع الاتصالات السودانية : دراسة حالة شركة سوداتل للاتصالات

الملخص EN

The problem of the study was that the majority of organizations with profit goals do not provide the minimum support for various social efforts due to their weak interest in social and moral responsibility towards the environment and society.

Perhaps this is due to the poor use of modern marketing methods that ensure environmental preservation and consumer protection, which are represented in the social responsibility dimensions of marketing.

The study aimed to identify the relationship between adopting the philosophy of marketing orientation and responsibility towards society, explaining the relationship between adopting the philosophy of marketing orientation and responsibility towards the customer in a company, clarifying the relationship between adopting the philosophy of marketing orientation and responsibility towards business ethics in a company, identifying the relationship between adopting the philosophy of marketing orientation and responsibility towards The environment.

The study sample consisted of Sudatel employees.

The study followed the descriptive and analytical approach.

I concluded with many results, the most important of which is the absence of a statistically significant relationship between the adoption of the marketing orientation philosophy and the responsibility towards society in Sudatel Telecom.

The existence of a statistically significant relationship between the adoption of the marketing orientation philosophy and the customer responsibility in Sudatel Telecom.

The study recommended developing and updating the fields of social marketing and social responsibility and working on modifying the means and methods given that the needs of customers are constantly changing and developing, paying more attention to environmental responsibility programs, especially the areas that are likely to be affected by potential damage from the relay stations used by telecommunications companies.