أثر المسؤولية الاجتماعية للتسويق في الجودة المدركة لخدمات الاتصالات : دراسة حالة شركة سوداتل للاتصالات

الملخص EN

This problem represents the problem of the study in the misconduct carried out by the community telecom companies.

The study aimed to identify the responsibility for marketing in its dimensions (society, the customer, business ethics, the environment) in the perceived quality of service to service.

The study sample consisted of workers in the workers company.

The study followed the descriptive and analytical approach.

I concluded with the most important results, the most important of which are the harnessing of joint communications and social responsibilities for shared services for the quality of the codified service, and the presence of the combined social responsibility dimensions in the perceived quality of service at Sudatel Telecom The study recommended adopting social responsibility as an entry point for social services for shared services, expanding communication with the social responsibility dimensions of marketing and giving it a strategic dimension that meets the needs of the customer and the company in an environment of constant and continuous change.