المنظور الاستراتيجي لوسائل الاتصال في مؤسسات العمل الطوعي : بالتطبيق على الهلال الأحمر الإماراتي

الملخص EN

This research studiesthe efforts ofsome of the humanitarianvolunteer work organizations in order toachieve excellence inperformancewith respect tocommunicating withthe public andits beneficiariesas well as thesupportersfor their activities by using theso-calledeffective communicationstrategies.The problem ofresearch is summed up inhow to achievesuccessandleadershipinhumanitarianvolunteer workat the local and international levelby adoptingeffectivecommunicationstrategieswhich stem from the visionofthe organizations themselves, as well as by taking advantage ofemploying their financial capacity andmediaorgans.