Employing motion graphics techniques as one of the modern trends in advertising Design : a case study on the design exhibition (Eshraquate)‎ for the art of motion graphics-exhibition hall at the faculty of applied arts

الملخص EN

The field of animation has captured the imaginations of designers and viewers in the twenty-first century, where movement has become a major part of our contemporary visual scene with the integrated technologies of different visual media such as television and the Internet.

Motion graphic design presents a set of unique and creative challenges that combine the language of traditional graphic design and the visual language the dynamism of cinema in a hybrid connection system.

The focus of this study is on the role of motion graphics in current video marketing.

First, the concept "motion graphics" must be defined, as it is a hazy idea for the majority of viewers.

The research then goes on to show the main difference between animation and motion graphics.

Viewers will gain a full understanding of the importance of motion graphics in video marketing campaigns by following the research's format.

And finally, Through the works presented in the exhibition, the various effects of the different techniques used in the Adobe After Effects program were identified, which have the ability to add diversity, attract attention to the advertising video, and add aesthetic value.