تقييم خصائص الخدمات الذكية للمنظمات من وجهة نظر المدراء: دراسة على الشركة الأردنية لخدمات الهواتف المتنقلة المحدودة "زين" (الأردن)‎

الملخص EN

This study aimed to identify the impact of the characteristics of the intelligent organization on its competitive advantage from the point of view of managers, as a supportive mechanism for building competitive capabilities, and to identify the ability of the characteristics of organizational intelligence to build, organize and update its tools and means to support its competitiveness.

study population and sample: the study population consisted of all managers in the Jordanian company for mobile telephone services ltd.

“Zain”, which numbered (120) managers.

a questionnaire was designed for the purpose of collecting primary data in light of the research variables, and according to the fields (interaction with technological data based on intelligence, creating solutions, facilitating intelligence operations, speed of response, adopting proactive capabilities) and the questionnaire was distributed to the sample members electronically.

the study reached a number of conclusions, including the presence of statistically significant differences for the importance of the characteristics of the smart organization in supporting its competitive advantage.

in terms of the availability, integration, comprehensiveness and quality of information, the first criterion was the extent to which organizations possess solution innovations, then the flexibility of interacting with technological data and providing smart products, facilitating organizational intelligence processes, and a set of recommendations were put forward, the most important of which is the necessity of integrating services between similar organizations.