دوافع استخدام الشباب الجامعي للتصوير الذاتي (السيلفي)‎ وعلاقته بالذاكرة البصرية لديهم: دراسة ميدانية

الملخص EN

The study aims to identify the motives for university youth's use of self-portrait (selfie), Posting selfies on social media and Revealing the various self-imaging tools used by university youth, detecting places where university youth take selfies, testing the relationship between the use of self-portraits and their visual memory by university youth, and identifying the rate of self-imaging (selfie) according to the demographic variables of the researches: "type, age, economic level, residence", Monitoring the results of university youth self-photography and their participation on social networking sites, identifying the impact of public figures on the motivations of self-imaging (selfies) of university youth, and the researcher used the survey curriculum, which helps to control the variables of the study and the accurate measurement of assignments, where this study is a descriptive study, and relied on the questionnaire form as a tool for collecting study data, visual memory meter, motivation scale, and the sample was selected using a non-probability intentional quota method.

The study found a set of results, the most important of which was that:
• There are no statistically significant differences between the motives for a self-portrait (selfie) among university youth, the study sample, according to demographic characteristics.

• There are no statistically significant differences between the motives for publishing self-portraits (selfies) on social networking sites among university youth, the study sample, according to demographic characteristics.

•There are no statistically significant differences between the gratifications achieved from self-portrait (selfie) among university youth, the study sample, according to demographic characteristics.

• There are statistically significant differences between the gratifications achieved for visual memory from self-portrait (selfie) among university youth, the study sample, according to the variable of the economic level.

• There are no statistically significant differences between the gratifications achieved for visual memory from self-portrait (selfie) among university youth, the study sample, according to the variable (gender - place of residence - age).

• There is a statistically significant correlation between the motives of university youth using the study sample self-portrait (selfie), and their visual memory.

• There is a statistically significant correlation between the motivations of university youth to publish the study sample self-portraits (selfies) on social media, and their visual memory.

• There are statistically significant differences between university youth, the study sample, in the visual memory they achieved from self-portrait (selfie) according to the economic level variable.

• There are no statistically significant differences between university youth, the study sample, in the visual memory they achieved from self-portrait (selfie) according to the variable (gender - place of residence - age).

• There are statistically significant differences between university youth, the study sample, in the visual memory achieved by them from publishing self-portraits (selfies) on social media, according to the age variable - economic level.

• There are no statistically significant differences between university youth, the study sample, in the visual memory achieved by them from self-portrait (selfie) according to the variable (gender - place of residence).