the moderating role of strategic ambidexterity in Jordan telecom group (Orange)‎

الملخص EN

The aim of the research is to identify the impact of competitive intelligence (CI) on organizational change (OC) through strategic ambidexterity (SAM) in Jordan telecom group (Orange) ―JTG.

the study followed descriptive analytical approach and simple random sample was adopted.

the research population consists of (242) individuals who represent the senior level management in Jordan telecom group (Orange).

the appropriate sample size for the population was (149) members and in order to ensure population representation, (200) questionnaires were distributed by e-mail.

number of (165) questionnaires were retrieved.

the data was statistically dealt with by using the statistical package of social Sciences (SPSS).

the results of the research showed that there is a significant impact of CI with its dimensions on OC with its combined dimensions at level (P≤0.05) at JTG in Jordan ; there is a significant impact of CI with its dimensions on OC with its combined dimensions moderating by SAM at level (P≤0.05) at JTG in Jordan.

finally, the researcher has provided the following recommendations : the need for Jordan telecom group (Orange) to urge its experts to search for the latest technologies to respond to changes in the surrounding environment, attract new customers, maximize market share, and adopt strategic planning tools to identify threats.