آليات الوعي التأميني و أثرها على زيادة الاكتتاب : دراسة حالة شركات التأمين السودانية للعام 2021 م

الملخص EN

The study aimed to identify the impact of the media mechanism on the increase in underwriting in Sudanese insurance companies.

In addition to showing the impact of the insurance services marketing mechanism on increasing the subscription in Sudanese insurance companies.

The importance of the study is reflected in the search for some recent trends of the media mechanism and the insurance service marketing mechanism that helps insurance companies to adapt to the changes taking place in the underwriting activity environment of the insurance service market.

The following: What is the impact of insurance awareness mechanisms on increasing subscription in Sudanese insurance companies? This questions derives from the last main question: What is the impact of the media mechanism on increasing subscription in Sudanese insurance companies?, What is the impact of the marketing mechanism on increasing subscription in Sudanese insurance companies? The study reached a number of results, the most important are: Sudanese insurance companies direct the advertising message to develop individuals’ awareness of the risks surrounding them to make the decision to obtain the insurance service.

The quality of the insurance service is not at the required level.

The study recommended the necessity of conducting research and studies in the field of advertising with regard to choosing the advertising medium and determining the content of the advertising message in proportion to the target audience and the desired goals for spreading insurance awareness, improving the quality of the insurance service, developing its specifications, and conducting surveys on the audience of the insurance service to know their opinions, perceptions and suggestions regarding improving the level of service quality insurance.