Assessing the effectiveness of the Egyptian medical tourism websites : an exploratory study

الملخص EN

Medical tourism websites have emerged as an important marketing and communication tool for various medical tourism providers.

The rationale aim of this paper is to examine the current status of the top selected Egyptian medical tourism websites.

The current study also seeks to assess the effectiveness of medical tourism websites according to definite dimensions; contact information, general information, surrounding area information, medical and wellness services information, communication with customers, social networks, facilities information and booking information.

The focus of this website analysis is to evaluate the main features of the top Egyptian websites.

To achieve this aim, a qualitative content analysis was conducted; besides, an online survey was addressed to the participants.

The main findings reveal that only the most basic information about the Egyptian medical tourism company and their services are presented on the websites.

Results also indicated that the Egyptian Medical tourism websites have not benefited much from the creation of an online site; to promote their services.

The overall conclusions have significant implications for website developers and medical tourism partners.