التوجه الحديث للاتصال التسويقي في المؤسسات الخدمية

الملخص EN

In light of the developments that the world is witnessing today, changes in all aspects of life, in the twenty-first century, technology has reshaped human endeavors, both professionally and socially, and its effects on the institution in the first place as the basic nucleus for establishing the economy and achieving sustainability, and considering marketing communications, as the vital artery of the organization, marketing communications have had a significant share of impact and impact.

Therefore, this study will attempt to understand and describe the marketing communication processes in light of contemporary trends, relying on the descriptive analytical approach, to analyse the most important contemporary challenges facing marketing communications in light of the developments of modern technology.