دور الجماعات المرجعية في التأثير على اتجاهات الأفراد لتلقي لقاح كورونا-2019

الملخص EN

This study aims to highlight the role of reference groups in influencing individuals' attitudes towards receiving the COVID-19 vaccine.

Reference groups, linked to individuals' tendencies and attitudes, is used here as an external environmental variable that affects behavior regarding receiving the vaccine.

To test hypotheses, the descriptive analytical approach was utilized to study information provided by 172 individuals.

The results suggest the existence of a statistically significant relationship between reference groups and individuals' attitudes towards receiving the vaccine.

The study finds a medium positive influence relationship amongst family, friends and work groups regarding taking Covid-19 vaccine with varying degrees of influence: work group influence deems to be the strongest frame of reference of the three in motivating individuals to take the vaccine and reducing their chances of hesitation.