The influence of social media on shopping behavior among youth in the United Arab Emirates

الملخص EN

The consumer decision making process is a constant subject of research, it aims to understand the factors that influence consumer choice, thought, and behavior.

today, it is no surprise that most local and international businesses are turning to social media to find their targeted consumers as social media is proven to have a huge influence on consumer shopping behavior.

this study is a quantitative study that aims to explore the influence of social media on online shopping behavior of United Arab Emirates youth residences.

it seeks to understand the change occurred on their shopping behavior preferences by using a survey questionnaire to find out data.

the study has concluded that youth consumers are well literate about online shopping, and have shown tendency to shop online in high numbers and depend on social media influencers to know about the latest trends in market.