تطبيقات التسويق العرقي (الإثني)‎ في مجال السياحة الحلال: دراسة حالة سنغافورة

الملخص EN

the study aimed to identify the applications of ethno marketing as a new approach in the field of halal tourism to provide everything that suits Muslim tourists because they are considered a racial or ethnic group in the Singaporean tourism market.

the study found that Singapore applies the principles of ethno marketing by segmenting the local or international market based on the ethnic homogeneity of a group of customers in a multicultural market, and is analyzed with the contribution of anthropology, and ethnography to meet the needs and desires of Muslim tourists who are considered an ethnic group.

this is what made Singapore a leader in the field of halal tourism, despite not joining the organization of Islamic cooperation.