تأثير التسويق المؤثر على تحسين الأداء التسويقي من وجهة نظر الزبون: دراسة ميدانية على متابعين المؤثرين الجزائريين

الملخص EN

This study aimed to know the extent of the impact of influential marketing on marketing performance from the customer's point of view, and was based on a field study of a deliberate sample of Algerian influencers followers, and the study sample consisted of 350 items valid for analysis using the SPSS statistical package.

the study concluded that there is a statistically significant effect at a significant level of 5% of influential marketing by Algerian influencers on marketing performance of commercial enterprises.