The role of big data in developing e-commerce platforms in Algeria

الملخص EN

In this article, we tried to present a theoretical concept of big data in general, and e-commerce platforms, then attend to project these concepts, to the case of Algeria.

through a survey directed to a sample of (640 Algerians), to know the extent to which they use e-commerce platforms, and the characteristics of this sample, in order to provide an idea of how to use this digital data that can be collected from different sources, and exploit it in order to develop and improve e-commerce in Algeria.