The impact of core competencies in achieving product innovation: case study of Venus laboratories company

الملخص EN

this study aims to identify the impact of core competencies and its sources (human capital, collective learning.

R&D) on achieving product innovation (introducing new product, improving an existing product) by studying the case of Venus laboratories company.

in order to achieve the objective of the study, a questionnaire was designed to collect primary data from the study sample, which included all 36 managers of the company.

and through analyzing results by using the 25th version of statistical package for social science (SPSS), the study concluded that there is a significant statistical impact between core competencies and its sources and the achievement of product innovation at Venus laboratories company.