دور التسويق الرياضي للمؤسسات الاقتصادية الخاصة في تحسين مردود الأندية الرياضية: دراسة ميدانية على بعض الفرق الرياضية لكرة القدم بولاية عنابة

الملخص EN

This study aims at knowing the role of sports marketing for economic institutions in order to improve the sports clubs outcome.

To achieve that, a descriptive approach is adopted.

The study sample includes 12 members of the heads, the deputies and the administrators of both " itihad " and " hamra " team of Annaba, besides the director of " Safa " institution for visuals.

The sample is selected deliberately, therefore, a questionnaire, and an interview are adopted.

The results show that sports marketing has a positive impact and benefits both the sports club and the private sport insititutions.