بحوث التسويق والتنمية السياحية عبر منصة المجلات العلمية الجزائرية: مراجعة للمواضيع وآفاقها

الملخص EN

The instability of tourist demand due to various crises has increased competition between destinations to attract tourists; responsible of such destinations needed marketing strategies to gain a competitive advantage.

we propose a review of tourism marketing researches, thus 213 articles published in the ASJP from January 2012 to June 2022 were initially selected on tourism marketing.

these articles were analyzed and classified according to: research topics, bibliographic data, methods and data collection, analysis techniques, theoretical frameworks and study places.

our results show that most of the articles are based on concept, case and qualitative studies.

tourism marketing appears as a major research topic in all studies (as a keyword).

we have tried here to provide better ways for future researches by identifying the main lack in reviewed research.