Exploitation of the amateur sports club's substrates in the context of commercial sports company

الملخص EN

The purpose of this paper is to highlight at the amateur sports club's (ASC) importance role in making the commercial sports company (CSC), which includes the professional sports club (PSC), a success.

although the law no.

13-05 (relating to the organization and development of physical and sports activities) it's provides for the possibility of establishing a (CSC) by natural and other legal persons.

however, the (ASC) has an essential value in making this company a success.

this can be achieved through exploiting its essential substrates, represented in its name and logo, and converting it into a company trade name and a brand of the latter, through an agreement between the two entities.

all of this is to ensure that the customers and brand of the (CSC), who are in fact the popular base for the (ASC), are maintained.

this was covered by the article (08) of executive decree no.

15-73 determining the provisions applicable to the (PSC).