Ordering food using e-applications during covid-19: the case of Egypt

الملخص EN

This study aims to analyze the Egyptian customers' food ordering e-applications decision during Covid-19.

Many factors affect customers decision' such as food quality sub variables, system quality sub variables, application offer, brand marketing, and payment trust - as independent variables; while considering order decision as a dependent variable.

The investigated factors are selected from literature reviewing- the hypothesis.

This study is a quantitative research examines food order decision factors using Structured Equation Modeling (SEM).

An online survey
 was designed to collect the desired data where the sample size is 457survey.

The proposed research model was developed based on conducted analysis.

The proposed model would help retail companies to understand the factors affecting the customer order decision and how they can motivate them to order their products.

The study results showed a significant impact of nutrition, price value, safety, reliable, usability, application offer, brand marketing on customer order decision meanwhile, appearance, accessible, responsiveness and payment trust were not significant.