The impact of fairness on the financial performance: a field study on private Egyptian television channels

الملخص EN

Corporate Governance (GC) is the system by which companies are directed and controlled.

It has gained importance over the past decade due to its major role in directing, observing, and controlling the organization's performance and results.

It is expected to reduce the risk of deception and corporate collapse, particularly after the big scandals of several multinational organizations such as: Enron in 2001, WorldCom in 2002 and Parmalat in 2003.

Previous studies have addressed the role of good corporate governance mechanisms in increasing firm value in many countries, but there has been limited research done in the Egyptian case and limited work on factors which may mediate the relationship between corporate governance and the private firms' sustainable strategic performance.

Since one of the Corporate Governance main pillars is Fairness, this study aims at studying this vital pillar and investigating its impact on the financial performance as a form of the sustainable strategic performance in the private Egyptian Television Channels.

In this research, Corporate Governance – through Fairness - has been studied as the independent variable.

Dependent variable chosen for this research is the sustainable strategic performance through Financial Performance.

The purpose of the research is to provide insight into whether corporate governance - through Fairness - impacts or does not impact the Financial Performance, which is essential to achieve the firm's sustainable strategic performance.