دراسة اقتصادية للكفاءة التسويقية للبطاطس في جمهورية مصر العربية

الملخص EN

The research aimed to study the problem of the obvious difference between the price obtained by the product and the price paid by the consumer to the vegetable crop, represented by the high prices of the consumer and the low prices of producers i.e.

high marketing margins During the marketing course despite its high production and also the decrease in the marketing efficiency of the potato crop, it is clear from the results that the relative importance of the average area of the potato crop compared to the average area of vegetables It was about 17.3% of the average total vegetable area of about 1.846 million acres during the period 2001-2018.

A study of the distribution of the consumer spent on potato crop shows that the product, wholesaler share and retailer share reached about 39.3%, 32.2%, 25.1% respectively, of the consumer that pays him when he consumerates the potato crop.

In the study of marketing efficiency, the average marketing efficiency of potatoes reached about 81%, and the general time trend of marketing efficiency is shown to have taken a generally declining trend of about 0.74%, with a decrease of about 7.4% of the average potato marketing efficiency of about 81%, which shows a decrease in potato marketing efficiency During the period under consideration this may be due mainly to higher retail prices, lower prices for the product, and higher productivity costs.

In an estimate of the marketing efficiency function, the limiting factor shows that the price of the farm, the retail price, and the costs of producing the potato ton explain about 95% of the changes in the marketing efficiency of the potato, while the rest of the changes are due to other factors not measured by the function.

It is also clear that increasing the one-pound price increases the marketing efficiency by about 0.005%, and the flexibility of that variable reached about 0.15%.

This shows that when the price is increased by 1%, marketing efficiency increases by 15% while other factors remain constant at a certain level.

This shows that when productivity costs increase by 1%, marketing efficiency increases by 0.16%, and finally, the increase in the retail price of potatoes at one pound per ton shows a decrease in efficiency.

The recommendations on the basis of the previous findings of the study 1- To provide more farm support while increasing the number of central markets in the governorates, reducing the chains of intermediaries, and distributing, stressing the necessity of setting indicative prices for selling the product by farms, and working on the state intervention in setting these prices to preserve the farm profits and encourage investment in the agricultural sector.

2- Support for agricultural cooperatives to market this important strategic crop and provide all necessary facilities for its members to play their essential role in marketing on the basis of actual costs to increase the share of the consumer's product and reduce the marketing expenses of intermediaries through different marketing channels.

3-make farmers aware of how different marketing processes can themselves be carried out by means of marketing agricultural extension to increase product share and reduce the role of intermediaries