The influence of experiential value of augmented reality technology on destination visit intention: evidence from a multi-mediation model
المؤلف
المصدر
Research Journal of the Faculty of Tourism and Hotels
العدد
المجلد 2022، العدد 11، ج. 6 (30 يونيو/حزيران 2022)، ص ص. 117-188، 72ص.
الناشر
جامعة المنصورة كلية السياحة و الفنادق
تاريخ النشر
2022-06-30
دولة النشر
مصر
عدد الصفحات
72
التخصصات الرئيسية
الموضوعات
- التسويق
- صناعة السياحة
- التراث الثقافي
- البحث الكمي
- التكنولوجيا المتطورة
- السياحة
- التكنولوجيا الجديدة
- تكنولوجيا المعلومات
- الواقع الافتراضي
- التأثير الإيجابي
- الواقع المعزز
الملخص EN
Recent advances in information technology (IT) have allowed visitors to more completely explore and admire cultural heritage sites, overcoming time, distance, and language barriers through emerging technologies like holography, augmented reality (AR), and virtual reality (VR).
In the tourism industry, augmented reality has emerged as an effective marketing tool and an information channel that transmits tourist experiences to viewers.
Although augmented reality has become more prevalent, not many know about the impact of the experiential value of augmented reality, especially on visitors and tourist destinations.
Today, augmented reality (AR) is being used as a potential tool for enhancing visitors' experiences and increasing their chances of visiting a destination.
In the current study, we proposed a multi-mediation model to look at the influence of the experiential value of augmented reality (visual appeal, entertainment, escapism, and enjoyment) directly and indirectly on destination intention to visit through two mediators; the immersive experience and visitor satisfaction.
This study has been based on a quantitative approach to study the relationship between exogenous and endogenous variables.
This study also used a survey method by distributing a set of questionnaires to the selected sample that amounted to 314 participants in many different tourist attractions in Egypt (Baron Empain, Pompay Pillar, Pyramids of Giza, and Qaithbay Citadel).
The data has been analyzed using Smart PLS version 3.0 in order to test 14 hypotheses.
Results show that visual appeal, escapism, and enjoyment have significant positive effects on the immersive experience and visitor satisfaction, ultimately increasing the destination visit intention.
By contrast, entertainment does not exhibit a substantial influence on an immersive experience, visitor satisfaction, and destination visit intention.
These results provide important implications for augmented reality implementations at cultural heritage sites in Egypt.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Urabi, Raniya Majdi. 2022. The influence of experiential value of augmented reality technology on destination visit intention: evidence from a multi-mediation model. Research Journal of the Faculty of Tourism and Hotels،Vol. 2022, no. 11، ج. 6, pp.117-188.
https://search.emarefa.net/detail/BIM-1453935
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Urabi, Raniya Majdi. The influence of experiential value of augmented reality technology on destination visit intention: evidence from a multi-mediation model. Research Journal of the Faculty of Tourism and Hotels No. 11, p. 6 (Jun. 2022), pp.117-188.
https://search.emarefa.net/detail/BIM-1453935
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Urabi, Raniya Majdi. The influence of experiential value of augmented reality technology on destination visit intention: evidence from a multi-mediation model. Research Journal of the Faculty of Tourism and Hotels. 2022. Vol. 2022, no. 11، ج. 6, pp.117-188.
https://search.emarefa.net/detail/BIM-1453935
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1453935
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر