تجزئة السوق باستخدام تحليل إجمالي الوصول غير المتكرر و التكرارات : دراسة حالة منتجات الزيوت للمقاطعة التجارية ''نفطال'' بولاية سعيدة

الملخص EN

The aim of the research is to try to determine the extent to which the optimal retailing of products in the market contributed to the increase in sales and profitability of the organization.

The study included data on oil sales in 35 fuel service stations belonging to the Naftal Commercial District - The study, after the use of SPSS programs through the analysis of the TURF to the relative importance of market segmentation in the formation of optimal combinations of oil products In an institution And the extent of their reflection on the profitability of the institution.

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