دور أفراد المنظمات السياحية في توظيف المزيج التسويقي الإلكتروني : دراسة ميدانية

الملخص EN

The present study aims to clarify the role of the characteristics of the study sample in the tourism agencies' use of the dimensions of the electronic tourism marketing mix.

The study adopted a descriptive and analytical approach on a sample of workers in the travel and tourism agencies surveyed using 31 questionnaires.

Appropriate statistical tools were employed for the study and testing its hypotheses.

And we found that these agencies are very interested in using Facebook pages in the first place, while few of them adopt and employ all the elements of the tourism marketing mix, and we have noted the ence of the role of the personal characteristics of the sample in this adoption or not.