الأساليب الإقناعية في الرسالة التسويقية الإلكترونية، و علاقتها بكسب ولاء المستخدم : دراسة مسحية على مضامين الموقع الإلكتروني لمؤسسة موبيليس

الملخص EN

The study aims to investigate the persuasive ability of the web advertising designer in the marketing process of mobilis.dz, by examining the and analyzing the types of persuasion in the message, to reveal its effectiveness persuasion and marketing process success in new offers adopting, thought the official website www.mobilis.dz.

the study used the survey method with multi tools, especially the observation and the interview to understand the advertising purposes, we also used content analysis tool for texts and semiological analysis for images.

we analyzing all 2016 offres as a comprehensive inventory without specifying a sample the study reached the feasibility of some persuasive methods with mobilis offers users, according the scientific precise methods stemming from the sender awareness of the users characteristics during the design of the marketing, on this basis we recommend intensifying scientific methods especially psychological approach in designing persuasive message