The use of big data in strategic communication for public relations in public and private sector companies in Saudi Arabia : survey study
المؤلف
المصدر
International Journal of Social Communication
العدد
المجلد 9، العدد 4 (31 ديسمبر/كانون الأول 2022)، ص ص. 6-23، 18ص.
الناشر
جامعة عبد الحميد بن باديس-مستغانم كلية العلوم الاجتماعية مخبر الدراسات الإعلامية و الاتصالية
تاريخ النشر
2022-12-31
دولة النشر
الجزائر
عدد الصفحات
18
التخصصات الرئيسية
الموضوعات
الملخص EN
The revolution brought by big data has evolved the way organizations used to operate.
the implication of big data is potentially significant in strategic communication for public relations.
it helps PR professionals in developing an understanding and manages the massive amount of data.
big data provides the professional of PR with an opportunity to make a decision based on evidence by analyzing the past trends rather than making decisions that are solely based on intuitions and guesswork.
the current research paper dives deeper into the values, benefits, challenges and risks that are associated with the adoption of big data in public relations to achieve strategic communication.
the research paper covers Saudi Arabia’s public and private companies to analyze the utilize of big data in strategic communication for improving public relations.
a sample of 100 PR practitioners within Saudi Arabia’s private and public companies are included in the research.
the paper answers multiple questions regarding the implementation of big data and its extent in Saudi Arabia.
the research paper bridge the literature gaps as most of the studies highlighted the European practitioners’ perspective regarding big data and its applications.
however, the research paper shed light on the perspective of Saudi Arabia’s practitioners regarding big data advantages, challenges, risks and application.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Yusuf, Haytham Muhammad. 2022. The use of big data in strategic communication for public relations in public and private sector companies in Saudi Arabia : survey study. International Journal of Social Communication،Vol. 9, no. 4, pp.6-23.
https://search.emarefa.net/detail/BIM-1468093
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Yusuf, Haytham Muhammad. The use of big data in strategic communication for public relations in public and private sector companies in Saudi Arabia : survey study. International Journal of Social Communication Vol. 9, no. 4 (Dec. 2022), pp.6-23.
https://search.emarefa.net/detail/BIM-1468093
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Yusuf, Haytham Muhammad. The use of big data in strategic communication for public relations in public and private sector companies in Saudi Arabia : survey study. International Journal of Social Communication. 2022. Vol. 9, no. 4, pp.6-23.
https://search.emarefa.net/detail/BIM-1468093
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 21-23
رقم السجل
BIM-1468093
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر